Our Work
Sea Ray Boats
consumer magazine campaign
Swipe to view more images

When Sea Ray Boats International asked for a European ad campaign, we reviewed 18 competitors’ advertising programs. All featured images of their boats on beautiful blue water. To stand out, we placed Sea Ray’s key models on a black background, much like a foil for a jewel.

Challenge:

Create European ad campaign to build brand awareness for Sea Ray.

Audience:

Affluent, European boating enthusiasts.

Solution:

A visual different than all the rest.

Result:

Campaign received very high readership measurements and brand awareness continues to climb.

Swipe to view other work
Sea Ray Boats consumer magazine campaign

When Sea Ray Boats International asked for a European ad campaign, we reviewed 18 competitors’ advertising programs. All featured images of their boats on beautiful blue water. To stand out, we placed Sea Ray’s key models on a black background, much like a foil for a jewel.

Challenge:

Create European ad campaign to build brand awareness for Sea Ray.

Audience:

Affluent, European boating enthusiasts.

Solution:

A visual different than all the rest.

Result:

Campaign received very high readership measurements and brand awareness continues to climb.