ATI Firth Sterling is a vertically-integrated market leader in manufacturing rough mold, semifinished and finished cemented tungsten carbide and tungsten heavy alloy components for a wide range of industries, including aerospace, oil and gas, mining, construction, medical, and power generation.
Even though ATI Firth Sterling offered the most diverse array of tungsten carbide alloys, they had little to no awareness in several of their key industries. It was essential that the company find a way to showcase their unique alloys and promote their capabilities.
Metallurgical engineers worldwide.
We worked with ATI Firth Sterling to develop a brand positioning sales video that worked as a sales tool, designed to generate interest and open doors to develop new business relationships. The theme: We Make the Grade.
ATI Firth Sterling was able to raise awareness among metallurgical engineers worldwide, subsequently increasing market share and sales by 5% – 7% during a very difficult time in the industry.