Recently Aeroflex USA developed a revolutionary new dual-closure insulation system: Cel-Link II® with Stay-Seal with Protape (SSPT™). They needed to get the word out to distributors and installers that Cel-Link II with SPPT is superior to the current split-and-glue methods.
HVAC engineers, insulation contractors, installers, and construction specifying engineers.
A launch campaign was developed for Cel-Link II. Creative included new photography, full-page and half page trade ads, a bellyband, an infographic (which doubles as a counter card), instructional and comparison videos, and a landing page designed to deliver free samples and collect leads.
Since the campaign’s launch, Aeroflex receives approximately 10 qualified inquiries per month and has secured several new jobs, including one with a new contractor who now only specifies Cel-Link II with SSPT for his projects.