Our Work
Aeroflex Cel-Link II®
product launch and promotion
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Aeroflex USA manufactures the most advanced pipe insulation material on the market under the brand name Aerocel®.

Challenge:

Recently Aeroflex USA developed a revolutionary new dual-closure insulation system: Cel-Link II® with Stay-Seal with Protape (SSPT). They needed to get the word out to distributors and installers that Cel-Link II with SPPT is superior to the current split-and-glue methods.

Audience:

HVAC engineers, insulation contractors, installers, and construction specifying engineers.

Solution:

A launch campaign was developed for Cel-Link II. Creative included new photography, full-page and half page trade ads, a bellyband, an infographic (which doubles as a counter card), instructional and comparison videos, and a landing page designed to deliver free samples and collect leads.

Result:

Since the campaign’s launch, Aeroflex receives approximately 10 qualified inquiries per month and has secured several new jobs, including one with a new contractor who now only specifies Cel-Link II with SSPT for his projects.

Swipe to view other work
Aeroflex Cel-Link II® product launch and promotion

Aeroflex USA manufactures the most advanced pipe insulation material on the market under the brand name Aerocel®.

Challenge:

Recently Aeroflex USA developed a revolutionary new dual-closure insulation system: Cel-Link II® with Stay-Seal with Protape (SSPT). They needed to get the word out to distributors and installers that Cel-Link II with SPPT is superior to the current split-and-glue methods.

Audience:

HVAC engineers, insulation contractors, installers, and construction specifying engineers.

Solution:

A launch campaign was developed for Cel-Link II. Creative included new photography, full-page and half page trade ads, a bellyband, an infographic (which doubles as a counter card), instructional and comparison videos, and a landing page designed to deliver free samples and collect leads.

Result:

Since the campaign’s launch, Aeroflex receives approximately 10 qualified inquiries per month and has secured several new jobs, including one with a new contractor who now only specifies Cel-Link II with SSPT for his projects.