BorgWarner is a global leader in powertrain solutions ranging from turbochargers to transmission systems. They offer a broad range of products for passenger cars and commercial vehicles, as well as for industrial, locomotive, and marine engines.
With a calendar full of tradeshows to attend, it was vital that BorgWarner promote their products and services in a simple and informative format. It was important not to overload attendees with information and ideally BorgWarner needed to communicate to attendees even if they never actually entered the show booth.
Automotive executives visiting the SEMA Show in Las Vegas, Nevada.
We created a custom, high-energy animated presentation about three minutes in length. The presentation quickly covered BorgWarner’s customer service, products, quality commitment, and leadership role. To increase visibility of the video, the presentation was streamed to five 65” flat screens built into their exterior booth walls.
In addition to tripling booth traffic, the video presentation paved the way for new relationships with higher volume aftermarket distributors.