Create European ad campaign to build brand awareness for Sea Ray.
When Sea Ray Boats International asked for a European ad campaign, we reviewed 18 competitors’ advertising programs. All featured images of their boats on beautiful blue water. To stand out, we placed Sea Ray’s key models on a black background, much like a foil for a jewel.
Create European ad campaign to build brand awareness for Sea Ray.
Affluent, European boating enthusiasts.
A visual different than all the rest.
Campaign received very high readership measurements and brand awareness continues to climb.
When Sea Ray Boats International asked for a European ad campaign, we reviewed 18 competitors’ advertising programs. All featured images of their boats on beautiful blue water. To stand out, we placed Sea Ray’s key models on a black background, much like a foil for a jewel.
Create European ad campaign to build brand awareness for Sea Ray.
Affluent, European boating enthusiasts.
A visual different than all the rest.
Campaign received very high readership measurements and brand awareness continues to climb.
