Our Work
Mohawk Industries
public relations
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Mohawk is one of the world’s largest floorcovering manufacturers. Our trade public relations campaign helped Mohawk communicate with its network of nearly 20,000 floorcovering dealers. A special news website was created making it easy for editors to download stories and high-resolution images.

Challenge:

Communicate Mohawk information about products, programs, and other newsworthy information.

Audience:

Mohawk floor covering dealers and trade magazine editors.

Solution:

Planned publicity program targeting key industry trade publications and websites.

Result:

Better understanding of Mohawk programs, and increased dealer use of Mohawk products and other offerings.

Swipe to view other work
Mohawk Industries public relations

Mohawk is one of the world’s largest floorcovering manufacturers. Our trade public relations campaign helped Mohawk communicate with its network of nearly 20,000 floorcovering dealers. A special news website was created making it easy for editors to download stories and high-resolution images.

Challenge:

Communicate Mohawk information about products, programs, and other newsworthy information.

Audience:

Mohawk floor covering dealers and trade magazine editors.

Solution:

Planned publicity program targeting key industry trade publications and websites.

Result:

Better understanding of Mohawk programs, and increased dealer use of Mohawk products and other offerings.