Dealing with a highly saturated, competitive marketplace, ATI Stellram required a campaign that would cut through the clutter and distinguish them from domestic and offshore competitors.
ATI Stellram is a metal cutting and metal finishing technology leader whose products include indexable and solid carbide cutting tool systems for the defense, aerospace, power generation, oil and gas, medical, transportation, construction, and mining market segments.
Dealing with a highly saturated, competitive marketplace, ATI Stellram required a campaign that would cut through the clutter and distinguish them from domestic and offshore competitors.
Aerospace engineers.
In some cases ATI Stellram was the only supplier that could build tooling strong enough to cut high titanium and other hard-to-cut metal. Keeping this in mind, we walked ATI Stellram through a complete branding analysis. We were able to capture their pioneering spirit with a series of ads centered on the branding position: Cutting New Paths.
ATI Stellram was able to build new relationships with some of the world’s leading aerospace manufacturers, and ATI Stellram products began to be written into aerospace specs.
ATI Stellram is a metal cutting and metal finishing technology leader whose products include indexable and solid carbide cutting tool systems for the defense, aerospace, power generation, oil and gas, medical, transportation, construction, and mining market segments.
Dealing with a highly saturated, competitive marketplace, ATI Stellram required a campaign that would cut through the clutter and distinguish them from domestic and offshore competitors.
Aerospace engineers.
In some cases ATI Stellram was the only supplier that could build tooling strong enough to cut high titanium and other hard-to-cut metal. Keeping this in mind, we walked ATI Stellram through a complete branding analysis. We were able to capture their pioneering spirit with a series of ads centered on the branding position: Cutting New Paths.
ATI Stellram was able to build new relationships with some of the world’s leading aerospace manufacturers, and ATI Stellram products began to be written into aerospace specs.
