Introduce Hardcore Technology® and explain its advantages.
ATI Stellram developed new machine tool technology that combined two grades of carbide into one tool, resulting in dramatic increases in cutting tool performance. We created an integrated new product campaign that included trade publication advertising, public relations, direct mail, literature, a website, and other supporting tools.
Introduce Hardcore Technology® and explain its advantages.
Metallurgical engineers.
Comprehensive communications program called attention to the new product and drove prospects toward a custom website for detailed information.
Record breaking booth traffic during the 2006 IMTS Show in Chicago. Heavy website traffic with hundreds of qualified leads for sales force.
ATI Stellram developed new machine tool technology that combined two grades of carbide into one tool, resulting in dramatic increases in cutting tool performance. We created an integrated new product campaign that included trade publication advertising, public relations, direct mail, literature, a website, and other supporting tools.
Introduce Hardcore Technology® and explain its advantages.
Metallurgical engineers.
Comprehensive communications program called attention to the new product and drove prospects toward a custom website for detailed information.
Record breaking booth traffic during the 2006 IMTS Show in Chicago. Heavy website traffic with hundreds of qualified leads for sales force.
