Build awareness of Athens Federal’s involvement in the community.
Athens Federal is an 80 year old community bank that wanted to explain their most important asset – their people, and how they are involved in the community. The goal was to give examples of why we are a “community bank.” People serving people who know the community.
Build awareness of Athens Federal’s involvement in the community.
Bank customers and consumers who live in McMinn, Monroe, and Bradley Counties in East Tennessee.
“People” oriented campaign that highlighted specific bank employees and/or customers and the advantages of working with a bank that knows and understands its community. Ads were designed so they could run in color or black and white, and also be used for lobby posters.
Higher bank recognition by its core audiences, and an increase in product sales. Multiple mentions of “better ads” from bank customers to the bank’s staff. Athens Federal continued to grow, opening two new offices in Cleveland, Tennessee in 2007.
Athens Federal is an 80 year old community bank that wanted to explain their most important asset – their people, and how they are involved in the community. The goal was to give examples of why we are a “community bank.” People serving people who know the community.
Build awareness of Athens Federal’s involvement in the community.
Bank customers and consumers who live in McMinn, Monroe, and Bradley Counties in East Tennessee.
“People” oriented campaign that highlighted specific bank employees and/or customers and the advantages of working with a bank that knows and understands its community. Ads were designed so they could run in color or black and white, and also be used for lobby posters.
Higher bank recognition by its core audiences, and an increase in product sales. Multiple mentions of “better ads” from bank customers to the bank’s staff. Athens Federal continued to grow, opening two new offices in Cleveland, Tennessee in 2007.
