Set to launch a new line of parking lot sweepers, Schwarze sought to unveil their new products in a memorable way.
Schwarze Industries is one of the world’s largest street sweeper manufacturers.
Set to launch a new line of parking lot sweepers, Schwarze sought to unveil their new products in a memorable way.
Street sweepers, contractors, and municipal buyers.
With the 2011 National Pavement Expo around the corner, we decided this industry event would be the perfect venue to unveil the new line of sweepers. A full-scale unveiling was developed, featuring an announcer, models, and giveaways. We also dedicated a section of the booth to Schwarze Stories – a place where customers could share their favorite stories about Schwarze on camera.
Schwarze’s booth was the highlight of the tradeshow. In addition to outstanding booth traffic, Schwarze sold five machines during the three-day tradeshow – more than their past five tradeshows combined. Several trade publications covered the unveiling in post-show reports, generating sustained interest months after the show.
Schwarze Industries is one of the world’s largest street sweeper manufacturers.
Set to launch a new line of parking lot sweepers, Schwarze sought to unveil their new products in a memorable way.
Street sweepers, contractors, and municipal buyers.
With the 2011 National Pavement Expo around the corner, we decided this industry event would be the perfect venue to unveil the new line of sweepers. A full-scale unveiling was developed, featuring an announcer, models, and giveaways. We also dedicated a section of the booth to Schwarze Stories – a place where customers could share their favorite stories about Schwarze on camera.
Schwarze’s booth was the highlight of the tradeshow. In addition to outstanding booth traffic, Schwarze sold five machines during the three-day tradeshow – more than their past five tradeshows combined. Several trade publications covered the unveiling in post-show reports, generating sustained interest months after the show.
